osPhotographer: Joey Huang | Source: Unsplash

Explainer videos – The SaaS industry is quite complex for some people. Those bulky, plain text-based articles are not enough to give beginners a solid insight into what the SaaS industry is all about. Therefore, today’s SaaS marketers rely on more engaging and straightforward content to convey their messages better so they can expand their reach.

One of those engaging content is explainer videos. In this crowded digital marketing field, SaaS explainer videos help marketers stand out and cut through the clutter. The reason is that because it combines both stunning visuals and audio elements to break down complicated ideas into digestible chunks, helping target audiences retain the message better.

Not convinced enough? Below are some essential reasons why you need to include explainer videos in your overall marketing campaigns.

SaaS Explainer Videos: Why Do They Matter?

There are at least 15,500 SaaS companies out there in the world. The choice is endless for your target customers. And it means it only getting more and more challenging for you to grab their attention.

With well-crafted, professional-looking SaaS explainer videos, it would be much easier for you to catch more eyeballs and engage more customers. Here’s why:

Convey Your SaaS Brand Message Better

The reason why sometimes it is hard for people to understand how SaaS product works, or what a SaaS business is all about is that it’s hard for the business itself to get their complex ideas across. In this case, SaaS explainer videos can help you illustrate any concept and bring them to life.

More often than not, explainer videos leverage animation to create scenes that real cameras can never capture. It makes it much easier for you to explain how your SaaS products or services work seamlessly. So, gone are the days when you use to create and spread text-based user manuals and send them to your potential customers’ emails just to get buried in their inboxes.

Create Seamless User Onboarding Experience

User onboarding is quite challenging both for your SaaS business and the users themselves. You need to make it as smooth as possible to encourage those new users to continue using your products and pay for more advanced features.

A stunning SaaS explainer video can help you create an easy-to-follow onboarding process. It introduces new users to your features seamlessly and makes sure they use those features to the maximum potential.

Explainer videos are also an ideal medium to address product-related issues that new users have and offer them solutions. This way, you can also reduce the churn rates and eliminate your sales reps and customer service team’s mundane tasks and boost their productivity.

Extremely Shareable: Explainer Videos

It only takes a few clicks for a SaaS explainer video to widespread like a wildfire. You can share engaging content on your homepage, landing pages, social media platforms, and other digital platforms. The more you share the content, the higher your chances to boost your SaaS business awareness.

The key here is to provide the video that brings value to your potential customers. If they find your videos valuable and worth sharing, they will more likely to share them with their families and friend, helping you maximize the exposure.

Best Types of Animation For SaaS Explainer Videos

There are many types of animation you can use to create an engaging SaaS explainer video. Each animation type has its own way of helping you convey the message and appeal to your potential customers.

Here are some popular types of animation for your SaaS explainer videos:

Screencast Animation

Screencast animation shows your potential customers your software interface and how to utilize each feature. It uses screen captures along with audio narration to walk them through your SaaS software or application. This type of animation is ideal for the customer onboarding process or tutorial.

Whiteboard Animation

Whiteboard animation does a great job of putting your target customers in learning mode. It’s best used for illustrating and demonstrating the features and benefits. Most marketers put this elegant type of animation on their homepage and landing pages to educate their potential customers so that they can encourage them to convert into paying customers.

2D Animation

2D animation allows you to create fictional characters and story-driven narratives. It makes it much easier for your target audiences to retain your brand messages. You can also showcase your SaaS business personality through this type of animation. Thus, the best places to put 2D animated explainer videos are social media and your homepage.

Final Thoughts

SaaS explainer videos allow you to make your products as personalized and intuitive as possible. They help you to tell the beauty of your software and make it easier for the potential customer to understand how your product works. Now that you understand why explainer videos are such a crucial part of your SaaS marketing strategy, you can now start creating one and impress your potential customers with it.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com

LinkedIn: Andre Oentoro