Do you want to write a blog post but feel overwhelmed by all the different tools out there? If you’re looking for versatile and SEO-friendly writing tools, you’ve headed to the right place. In this blog post, we’ll discuss the importance of writing blogs optimized for search engines, what these blogs entail, and which writing tools can help you write an SEO-optimized blog from scratch successfully.
So whether you’re a beginner or seasoned writer, keep reading to discover the best tools for your blogging needs!
What Is Search Engine Optimization?
The practice of making sure your content and site rank highly in search engine results pages, bringing in organic traffic, is known as search engine optimization (SEO). There are many ways to do so, but the most famous method is finding target keywords and their related metrics to create an SEO-friendly blog post through them. However, there’s more to SEO than just writing the article, and it includes leveraging internal links and backlinks, utilizing meta descriptions for blog posts, and many more.
Writing an amazing article with valuable content is not useful for both content marketers and readers if a search engine cannot find the article. All in all, SEO aims to increase your site’s search engine rankings and help your brand shine bright in the spotlight, attracting its target audience.
Although there are many different ways to tackle SEO, in this article I will explain the importance of a well-optimized blog post and tools that aid the development of SEO-friendly blogs.
The Importance of a Search Engine Optimized Blog
The most obvious importance of SEO-optimized blog posts is the consequent increase in organic traffic. The truth is that you don’t want to be constantly running paid campaigns to get your target audience on board and build brand awareness. With SEO writing, you can easily push your site and its content to the forefront of search engines and meet the reader’s search queries immediately.
Not only does this increase your brand awareness and potential conversion rates, but it also helps your site look trustworthy and increases its domain authority. This allows your website to be prioritized as Google crawls the web looking for quality and relevant content. Higher rankings mean more quality traffic, which consequently increases your rankings, creating a successful cycle for your site to dominate search engines through well-written content.
Creating content for SEO purposes is challenging and cannot simply be done by keyword stuffing, which is the act of stuffing blog posts with related keywords, hoping for the content to dominate search results without internal linking, research, and other important SEO factors. Here’s where having an SEO writing assistant or tool can help you ensure you write SEO-friendly blogs that are original, interesting, optimized for the relevant keywords with appropriate keyword density, and match the reader’s search intent, leading them to conversions.
We’ll get into the details of writing an SEO-optimized blog from beginning to end right below, so keep reading to learn how to achieve your digital marketing goals through optimized content.
How Do You Write an SEO-Optimized Blog from Start to Finish?
A clear understanding of the writing process can ensure that your keyword ideas for content can be brought to life successfully. From the target keyword phrase to having a well-written and interesting title, working internal links, and a solid conclusion urging readers to convert- amazing content creation has to be full-coverage with a detailed structure from start to finish.
Below, I’ve explained what a complete blog post requires to fully serve its purpose, along with SEO tips to identify areas to enhance your writing skills.
#1 Optimize the Complete Blog Structure and Its Elements
Let me tell you something very important. Optimizing the blog’s structure is as important as writing quality content appropriate for a search term. The structure includes appropriate anchor text on hyperlinks, meaningful title tags, and clearly spaced-out headings like H2, H3, and H4s to organize content and avoid clutter. Not only does having headings help readers browse through your content easily, but it also helps search engines understand which content is more important and so on.
A start, middle, and end are vital in effective SEO blog writing, whether it is for Google or other search engines. This also includes optimizing videos, images, and other elements in your blog posts and site. Simply including ALT text can go a long way toward making your blog stand out in the never-ending vortex of content on search engines. Likewise, having shorter blog posts paired with a cornerstone blog post is an ideal balance of content instead of crowding the site with only larger blog posts.
While optimizing your images, videos, and other graphical elements of your website may seem unconnected to how a blog article is written, it has a great impact on its SEO capabilities, affecting site speed and the overall user experience, which ultimately defeats the purpose of your other SEO efforts if not leveraged properly.
So if you see digital marketers considering all the elements of a blog, from its images to writing a helpful meta description and a catchy title, you know they are on the right track in content marketing!
#2 Maximize Content Quality and Style of Writing
Content quality is to not only create content and articles related to the chosen target keywords. The quality of the language, the grammar, the originality, tone, and smooth flow of content from one line to the next have a significant impact on the SEO potential of the blog post. It affects a metric called the “dwell time,” which is how long a reader spends on your site.
Naturally, a blog post that is not written well affects the user’s experience and how long they stay on your site, which lowers your site’s authority. The quality of your content and the style of your writing can be improved by first working on your writing skills through practice, courses, and reading more. Write as you would speak, with varying sentence lengths so that it does not feel like a computer-generated piece of text that people cannot relate to.
Once the human improvement is done, you can opt to use the variety of writing tools available, from using a plagiarism checker to identify duplicate content, grammar tools to write flawlessly and analyze readability, and SEO features to look out for metrics like keyword density and aid in writing metadata like the meta description, title, and more. People assume that relevancy is all that the SEO industry is about, but good grammar, tone, and originality can make or break your blog post, depending on how much you use it.
#3 Utilizing Linkable and Shareable Links
SEO content and its success depend highly on the On-Page SEO factor of linking. When you use internal and outbound links pointing to high-quality resources with more valuable content, readers are both impressed with the knowledge your content is backed by and also ready to share both articles with others.
There are also inbound links, the most important sibling from the link family, but it involves getting your blog post linked on another domain, where the reader is redirected to your page. This is by far the most important type of link, but it’s a difficult one to optimize while you’re still writing the blog. However, if you research ahead and find gaps in a prominent high-ranking domain that a blog post you write can cover, here’s where your well-optimized blog post will shine.
#4 Aim for Conversions
Educating and sharing awareness with your audience is fun, but so is getting them to convert and purchase what you are offering. I’m a digital marketer, and while I’m in a place where I’d love to share my knowledge and experience with you, I’d want my knowledge and experience to convince you to work with me!
Similarly, your blog needs to carry enough personalized language, appropriate CTAs, effective links to service pages, etc. to nurture and convert your audience into paying customers.
What Aspects of SEO Blogging Do Typical Writing Tools Cover?
Now you know how to optimize your blog post, but trying to do it all can leave you feeling overwhelmed. Below are five aspects that SEO writing tools can help you master in your efforts to get your blog posts seen more and your site to rank higher.
#1 Keyword Research
I might not have focused enough on keywords yet, although they are one of the most important factors you have to take care of to write SEO-friendly blogs. The first part is to research keywords and their associated metrics, like search volume, search intent, and keyword difficulty.
This data can help you choose the right target keyword according to what users are searching for more and what a site with your respective authority level can target successfully. You can also find conceptually related keywords instead of focusing on just one focus keyword or phrase. Many tools offer keyword research from scratch, generating keywords related to a topic and vice versa – showing recommended topics, subtopics, and more according to a particular keyword.
Our list of recommendations includes tools like SEMRush, Jasper AI, Google Keyword Planner, and more that focus on quality keyword research and dive into the depths of research to display data classified even under specific regions, countries, and more.
As I discussed above, the structure of your content, the smooth flow of language and tone, and optimized elements from images to other graphical and textual content are important for a successful SEO-friendly blog post in a way that increases how easy to read the article is for your audience. Content is only king if it has its followers, and the followers need a good experience to believe that content is the holder of power.
Tools like Yoast SEO incorporate the Flesch Reading score to analyze and decipher the ease of readability of your content, the use of transition words, appropriate distribution of headings, and passive voice, while the SEMRush Writing Assistant, Readable, and Grammarly will locate hard-to-read-sentences, long words, keyword distribution, grammatical errors, plagiarized content and more. I’ll get into the attractive features of each tool below, so keep reading!
Search engines know when you have duplicate content across your blog posts and site, which easily stands as a mark of dishonor, affecting your authority score. Tools like Jasper AI generate original content with multiple templates and different writing modes, while Grammarly will identify duplicate content and more. These tools make work much faster while still being accurate, replacing hours of manual work in seconds.
#4 Style of Writing and Consistency
Optimizing content also includes the style of writing and consistency in the tone of voice across the entire blog post, mirroring the rest of your site. This shows that you have a detailed content strategy in place and it appeals to the reader.
A SEMRush study found that 78% of the highest-ranking content maintained a consistent tone of voice throughout the blog post. Of course, SEMRush offers a writing assistant that can help detect abnormalities in your writing and tone, while many other tools that I have recommended below do too.
Tools to Help Write a Successful Blog Optimized for SEO
Here are 10 amazing tools to rank high in search engine results, build brand awareness, and attract quality traffic with the potential to convert. The SEO writing tools below come with many exceptional features in both their free and paid versions. So what are you waiting for? Dive right in to find the perfect tool for SEO purposes that will enhance your overall blog structure and content.
Semrush SEO Writing Assistant
Semrush offers an SEO writing assistant that can be used directly on the content marketing dashboard or on platforms you are more comfortable with, like Google Docs, WordPress, and MS Word. The tool compares your content with rival high-ranking blog posts in search results for the relevant keywords while editing the content in real-time to make it more SEO-friendly targeting aspects like originality, readability, engagement, consistency in tone of voice, and more. It also helps you make sure you’re not falling into the trap of keyword stuffing, which will hurt how your content is analyzed by search engines.
Apart from its SEO writing assistant, Semrush also has content marketing tools for Topic Research, SEO Content Template, keyword research tools like the Keyword Overview, Keyword Magic Tool, local SEO tools, link building tools, and so much more.
If you’re interested in learning more about keyword research and content marketing with Semrush, check out my other blog posts on Semrush:
- Semrush Keyword Research: Perform Keyword Magic With The Best Keyword Research Tool
- Semrush Competitor Keyword Analysis: Outrank Your Competitors in Organic Search with Semrush Competitor Keyword Analysis
- Semrush Site Audit: How to Do a Site Audit With Semrush and Improve Your Google Rankings
- Semrush SEO Competitive Analysis: Gain an Edge Over Your Rivals With Semrush SEO Competitive Analysis
- Semrush Competitor Backlink Analysis: Competitor Backlink Analysis and Link Building With Semrush
Rank Math is a WordPress SEO plugin with a simple and intuitive interface that allows real-time content analysis. It helps you tag a blog post as a cornerstone or pillar post, and offers basic SEO suggestions on focus keyword density and usage in metadata and titles, along with a word count and external and internal link analysis. Its AI content support is extensive, helping you write effectively, targeting related keywords, and maintaining a healthy distribution of headings, graphics, and more.
Rank Math also offers advanced snippet previews that show you how your blog post will look on the SERP. It also integrates your Google Search Console results directly into your WordPress dashboard, allowing you to see your keyword rankings, search impressions, indexing concerns, and more, allowing you to maintain a highly SEO-optimized blog and site! If you’re interested in checking out more SEO WordPress Plugins, check out my blog post, The 5 Best WordPress SEO Plugins.
Google’s SEO Tools
Google is your ultimate content writing buddy because it’s the most popular and impactful platform that connects you with readers everywhere. Google has two of its specialized tools that help with SEO content writing both before and after.
Google Search Console
Google Search Console provides you with detailed information on your website’s traffic and activity on the SERP. For SEO content writing, it allows you to find out the traffic sources to your site, most often a particular blog post or landing page, while also analyzing your site’s clicks, impressions, Google search rankings, and the search queries (keywords) users search for before getting to your website.
The Search Console does not stop there and allows you to add in sitemaps and individual URLs to improve the SEO footprint of your blog post and help Google locate your blog post more efficiently. It also has many more features outside of writing content optimized for SEO that can help your website, from locating indexing issues to other website optimization aspects. If you’re interested in learning more about how to use Search Console, the tool has multiple training videos to learn from.
Google Keyword Planner
Another exceptional Google tool is the Keyword Planner, which will search throughout its humungous information storage to find out keywords related to your brand and offerings to utilize in your blog posts. It will show accurate search metrics for your target keywords so that you can create your own content with the most appropriate keywords for the size of your site.
Jasper is an AI content writing tool that comes with a variety of templates, including SEO blogs for blog introductions, conclusions, the content improver template to make your content better, and many more. However, its highlight comes in the premium paid version, the Boss Mode, which comes with three writing modes, one of which is specifically dedicated to SEO.
The SEO mode is integrated with the powerful SEO tool Surfer SEO, which shows semantic keywords and phrases, heading distribution, appropriate word count, number of paragraphs, and images, along with an outline and brief of competitor links which you can refer to. You can set a tone of voice and also enable Grammarly and an inbuilt plagiarism checker, along with shortcodes to automate your content writing further.
The interface is easy-to-use and appealing, allowing you to even add links to the Jasper AI dashboard itself. Jasper customers can get special access to Surfer not available to the general public where they get to try it for 30 days for only $1. Surfer SEO is another intuitive and SEO-rich tool that is also on this list of amazing writing tools for the perfect SEO blog post.
If you’re interested in knowing more about Jasper AI and its extraordinary features, both related to SEO and other important content writing and marketing aspects like ads, social media, and more, check out my detailed Jasper AI Review.
Grammarly’s free version itself offers multiple grammatical suggestions and actionable insights into the tone of voice, clarity, and other aspects of content writing. The premium version escalates the features with plagiarism checking, more options for the tone of voice settings, comprehensive feedback in real-time, word choice, and many more features that enhance your blog post and its SEO capabilities. Grammarly is an absolute must regardless of English writing ability. Start writing better to make sure your blog posts are flawless with Grammarly!
If you have answered the question consuming your audience’s mind, you have without a doubt written a masterpiece of a blog post. It’s not easy to know exactly what your audience is thinking. Here’s where AnswerThePublic comes in handy, where you simply need to type in your topic, brand, or product to find exactly what people are searching for about it.
This way, you can easily know what your audience is thinking, and curate a blog post specifically for their requirements. You can also choose the geographical location of your target audience and your most convenient language too! The picture below shows the response to a simple search for the term “gluten-free”. The responses not only show questions but also sort responses out by prepositions, comparisons, alphabetical order, and even go as far as showing related queries too. They can be seen as visualizations or in data form. I love the visualization and just how effective this tool is!
If you read the section on Jasper AI, you will have some insight into what Surfer SEO is and why it is so powerful. Surfer SEO comes with many features, along with the typical keyword research tool, an SERP analysis tool to find connections between search results and on-page aspects, a content planner, content audit, and content editor. Together, these tools help you start your blog post by finding what to write, what your competitors are writing, and how to exceed their efforts with your SEO content creation.
Surfer SEO is easy to use and allows you to edit your content both on its dashboard or by using it alongside your writing platforms like Google Docs, MS Word, and more. It is one of the most effective tools that I have used, and here’s a snippet of Surfer SEO working alongside a blog post written for a brand I own based on a sport in Thailand called Muay Thai. Surfer allows me to use the right amount of content optimized for SEO with great readability and conciseness.
A simple Google search will show you that Yoast SEO is one of the most popular SEO products in the industry. The tool boasts many intuitive features to enhance your SEO efforts like no other. From its free real-time content analysis that focuses on readability aspects like heading distribution, passive voice usage, usage of transition words, and other SEO factors like using images, links, a good meta description and title, keyword density, and more to ensure that you have a highly-optimized content.
The tool comes as a free plugin for WordPress and allows for the automatic generation of sitemaps and caters to local SEO needs as well. Once you have written your blog post on WordPress, the tool will show you which areas can be optimized to make it more SEO-friendly and readable. It helps you add URL tags to avoid content being duplicated, along with many other innovative features to make the most of your blog posts.
As the name suggests, Readable is dedicated to improving the readability of your blog posts. Readable has its own reading algorithm along with other prominent scales like Flesch-Kincaid and SMOG. It will also show the areas of content that need fixing and support them with actionable suggestions for many aspects, ranging from grammar to tone, writing style, clarity, spelling, word count, the composition of different word types like adjectives, prepositions, and more.
While writing and publishing many blog posts often is important, it is not the quantity that matters. Bloggers prefer quality content, and so does their audience, and digital marketers must take some note. While it may be hard to tackle everything manually, a tool like Readable can make all the difference.
Content Writing Is Nothing Without SEO!
Content creation with SEO may seem like a challenging feat, especially with all the aspects that fall under SEO and the different types of SEO too. While blog posts mainly deal with On-Page SEO, having your technical SEO, Off-Page SEO, and local SEO in check is crucial to the overall success of your blog post.
The tools mentioned above are useful to cater to all these aspects, covering more than one of the factors required to write an SEO-friendly blog post with ease.
Whether you want simple meta descriptions or guidance on maintaining a consistent writing style while curating original content, these writing tools can help you enhance your digital marketing efforts with blog posts in numerous ways!
Have you used any of the tools recommended in my list? Let me know in the comments below!
Which are the best content writing tools for SEO?
There are many software tools and plugins out there that can help you with your SEO content writing. Here are the best content writing tools that I suggest for SEO:
✽ Semrush: All-in-One SEO Tool
✽ Surfer SEO: SEO Optimization Tool
✽ Rank Math: SEO Optimization Tool for WordPress
✽ Jasper AI: AI Content Tool
How to write an SEO-optimized blog post?
Here are a few tips to help you write an SEO-optimized blog post:
1. Do your research. Keyword research is essential for any SEO-optimized piece of writing, so take some time to figure out which keywords are most relevant to your topic.
2. Keep it readable. A blog post crammed full of keywords is not only difficult to read but will also likely be penalized by search engines. Use keywords sparingly, and make sure that they flow naturally within the context of your content.
3. Provide value. At the end of the day, Google wants to surface the best possible content for its users – so make sure that your blog post is actually informative and useful. If it is, you’re well on your way to writing an SEO-optimized masterpiece!